Research on the Business Model and Revelation of Douyin

分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-25 合作期刊: 《Economics & Management Review》

Jiani Wang

摘要： Nowadays, with the popularity and development of the Internet, the self-media industry has developed. With the upgrading of electronic devices, the gradual development of network technology, the continuous expansion of live broadcast audiences, and its multi-faceted potential has been continuously tapped. As a new hotspot in the media industry, the short video industry has developed rapidly in recent years. As a phenomenon-level software in the industry, many people continue to seek feasible and stable monetization methods on Douyin. In recent years, research on the development of the industry has achieved results, but research reports on different short video platforms are still relatively lacking. Different platforms have different development characteristics. When studying the realization way, it needs to be analyzed in combination with the actual situation.This paper analyzes the research experience of predecessors, taking Douyin as the research object, by analyzing the reasons for the success of Douyin, providing reference for other short video platforms, and providing academic research support for the development of the short video industry in the future.

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